Ascend
Overview
Ascend—a modern and fashion brand—invites you to step into a world of tailored perfection exclusively for the modern business woman. Their suits aren't just garments; they're statements of power, crafted with meticulous attention to detail. Every stitch reflects your drive, your style, and your unwavering determination to conquer the corporate world. Join the Ascend community and discover suits that not only fit your body but also your aspirations. The challenge: to design a logo that would stand out in a crowded market while remaining timeless and adaptable. The client wanted a visual language that could seamlessly transition from sleek stationery to bold marketing materials, capturing attention and conveying their brand's essence across all platforms.
My contributions
Apparel
Logo Design
Visual Identity
3D
Label
Packaging
Illustration
The Solution
The concept of 'ascending' to new heights of style was the cornerstone of this design. For the logo, I wanted to capture this notion of elevation in a clean, minimalist wordmark that would be instantly recognizable. For this, I transformed the letter 'N' into an italic style, suggesting a forward-thinking approach. By extending one of the stems of the 'N' significantly, I visually symbolized the elevated style and sophistication this brand embodies. The long stem of the 'N' became a distinctive feature for the brand, which they use in their marketing materials as a pattern or a as decorative shape. To complement the wordmark, I carefully selected a color palette that evokes feelings of luxury, confidence, and success. This, in combination with an elegant typography, creates a cohesive visual identity that perfectly aligns with the brand's values and aspirations.
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