My Design Process

Stage #1

Onboarding & Research

I will introduce you to my user-friendly online board, where we will manage all aspects of your project. Then, we'll explore your business in depth, covering from your target customers, competitors, industry, products, core values, visual direction, and overall goals.
Stage #2

Strategy & Creative Direction

I will create a brand strategy based on all your information. This strategy will influence the creative direction for your brand through the use of mood boards and a visual identity explaining all of my design decisions.
Stage #3

Brand Presentation & Feedback

In this last stage, I will hand you all of these design elements into a tangible, ready-to-use brand presentation. This will include my previous design choices, photography direction, mockups showing your identity in real-life applications (like packaging,stationery, etc.) and any other elements that you will need in order to—finally—use your brand as a tangible being.

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