Troosers
Overview
TROOSERS is about more than just clothing. It's about empowering women to feel confident, successful, and in control. Their brand is built on the belief that when you look good, you feel good, and when you feel good, you can achieve great things. The challenge: to craft a sophisticated wordmark that perfectly embodied their innovative concept. Beyond that, to develop a comprehensive suite of brand elements (such as their color palette, typography, imagery, and different marketing materials) to create a cohesive and memorable brand identity.
My contributions
Apparel
Logo Design
Visual Identity
3D
Label
Packaging
Illustration
The Solution
At the heart of TROOSERS lies a promise: to make you feel strong, reliable, and confident. These qualities aren't just about their products; they're about the experience you feel. To visually embody this concept, I focused on pillars as the central design element. Pillars are not only symbols of strength and support but also resonate deeply with the world of business. They represent stability, reliability, and the foundation upon which success is built. By stretching the original font upwards and transforming the 'O's into pillar-like shapes, I created a logo that captures these concepts. From there, I created a range of brand elements that complemented their logo and helped to establish a cohesive visual language. From stationery and packaging to marketing materials and social media content, every touchpoint was designed to reinforce the TROOSERS brand and leave a lasting impression on our audience.
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