Coverice
Overview
More than just a hat, COVERICE offers a curated collection of street-style beanies designed to elevate your everyday look. They believe that a beanie should not only keep you warm but also serve as a stylish accessory that complements your personal style. Their beanies are made with the finest materials and attention to detail, ensuring both comfort and durability. Whether you're heading out for a casual day or a night on the town, COVERICE has the perfect beanie to complete your outfit. The challenge: to create a versatile "black-letter" logo that would effectively fit across a variety of marketing materials, from stationery designs to contemporary streetwear beanies and bold street posters. The logo needed to capture the essence of the brand while remaining visually striking and memorable in different contexts and sizes.
My contributions
Apparel
Logo Design
Visual Identity
3D
Label
Packaging
Illustration
The Solution
To reconcile the contrasting elements of an aggressive font style and a warming concept, I encapsulated the notions of protection and comfort within a shell-like form, based in a bold black-letter style. The shell-like form, served as a metaphor for the warmth and comfort provided by the beanies (just like shells do with pearls inside) while the black-letter style added a touch of edginess and sophistication. This, next to a calming and cold color palette, the logo successfully captured the essence of the brand.
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